Strategic Business Planning: Creating a Roadmap for Success

Course Details

Course Overview:

The Strategic Business Planning workshop is designed to help individuals and teams develop a comprehensive business plan that outlines their goals, strategies, and tactics for success. Through this interactive workshop, participants will learn how to conduct a SWOT analysis, create a competitive analysis, define their target market, and develop a marketing and sales plan. The course also covers financial forecasting and risk assessment to ensure that the business plan is viable and sustainable in the long term. By the end of this workshop, participants will clearly understand how to create a roadmap for their business and a solid foundation for future growth.

Course Outline:

 Introduction to Strategic Business Planning

What is strategic business planning?

Why is it important?

Understanding the components of a business plan

Conducting a SWOT Analysis

Identifying Strengths, Weaknesses, Opportunities, and Threats

Using SWOT Analysis to inform your business plan

Defining Your Target Market

Conducting market research

Creating buyer personas

Developing a marketing plan

Creating a Competitive Analysis

Identifying your competitors

Analyzing your competitive advantage

Developing a Sales Plan

Setting sales targets

Identifying sales channels

Creating a sales strategy

Financial Forecasting

Understanding financial statements

Forecasting revenue and expenses

Conducting a breakeven analysis

Risk Assessment and Mitigation

Identifying and analyzing potential risks

Developing risk mitigation strategies

Implementing and Monitoring Your Business Plan

Creating an action plan

Monitoring progress and making adjustments

Measuring success