Planning and Executing Effective Marketing Strategy Course

Course Details

Participants will acquire the knowledge and skills required to develop, implement, and control successful marketing strategies. Topics include the art of case analysis; Marketing segmentation and position; Marketing communications; Internet marketing; Marketing Planning; Product Positioning; Industrial marketing; Product planning; Branding etc.

Course Outline

• To study branding and packaging, and their roles in product planning
• Positioning of product or service
• Developing Your Marketing Plan For Your Responsibility Area
• To explore the multifaceted potential marketing roles for the Internet
• To illustrate how the Internet is being utilized to enhance marketing strategies
• To present five types of marketing plan analysis
• To introduce the concept of industrial marketing
• To explain the organizational consumer's decision process
• To look at the global dimensions of product planning