Planning and Adopting Guerilla Marketing Techniques Course

Course Details

Guerrilla marketing is a new kind of advertisement policy concept designed for businesses to persuade their products as well as services in an unconventional way with a small budget to spend. This involves lofty energy as well as thoughts focusing on grasping the attention of the public in a more personal as well as memorable level. A number of large companies utilize alternative advertisement techniques, known as guerrilla marketing. Companies with larger budget as well already visible brands also adopt guerilla marketing techniques.

Course Outline

• Winning with Guerilla Marketing
• Traditional Marketing
• Non-traditional advertising methods
• Stealth Marketing
• Ambient marketing
• Ambush marketing
• Viral as well as buzz marketing
• Uncomfortable with Marketing?
• 3 P's in Marketing for Services
• Measuring Advertising
• Direct RESPONSE Marketing

Case Study: Can Advertising kill your Business

• How To Get Someone Else To Pay For Your Advertising
• Integrated Marketing Communications
• Contemporary IMC Approach

Who is the target audience?

Primary: Marketing, Advertising and Communication professionals and agencies (all levels), Secondary: Those interested in creative development