This programme will provide the skills for delegates to be able to recognise opportunities to develop their network of contact points and new business prospects. It will provide the skills set to approach new contacts and promote or sell their goods or services using a Consultative Sales Model and control techniques.
Intermediate and Advanced
Who should attend?
This programme will benefit those who have to generate additional opportunities to develop their businesses, contacts and networks.
What is Business Development and how is it different to Marketing
What is you understanding of business development
How are these skills different from Marketing
How to assess current conditions for the Organisation
Tools to evaluate the current state of the organisation
Understanding how to conduct client analysis
Compiling a GAP Analysis
Understanding how to do relevant research in order to understand the current environment that the organisation finds itself in.
Identifying the opportunities that exist internally and externally to allow the organisation to grow and meet business objectives.
Organic vs acquisition strategies
Learning how to grow your current client base
Strategies to follow in order to get more revenue from your existing clients
Understanding the process of bringing in a new client
Strategies to implement in order to identify prospects.
Implementing strategies to covert prospects into paying clients.
Client retention strategies
Cultivating a client centric culture within the organisation
Committing to minimum service levels as an organisation
Implementing strategies to ensure client are engaged
Client Relationship Development
What is Client Relationship Management?
Practical ways of implementing at CRM
Individual profile development
Defining your personal brand
Tools to implement in order to raise your personal profile
The importance of networking
Leveraging social media for business development efforts
The evolution of Social Media
Social media as a business imperative
Which platforms to use for promoting your organisation
Importance of content development and PR activities
Content is King
Engaging journalists and building relationships
Stumbling blocks to Business Development
Support initiatives from the Marketing Department
How can Marketing support your efforts
Acquiring intelligence and channelled findings into the organisation